Dialoguing about Super Bowl commercials

I suppose you can’t write a blog post on Super Bowl Sunday and not somehow mention something about the game…or the commercials.  While I do like football (when I can sit comfortably inside and be warm!), I’m not the type who has favorite teams.  Truth be known, we don’t even have TV (ie any cable service), so we never watch any games throughout the season.  All that aside, the game was a pretty good one – it’s always nice to actually see a competitive game.

But, like many others, the commercials were honestly my main interest.  And, reading tweets on Twitter actually made watching the commercials even more interesting – it was fun to watch real-time, instantaneous feedback from around the nation on each commercial.  So as I know most office talk tomorrow will be about the commercials, I thought I’d weigh in on my favorite and least favorite commercials from the night:

First to those commercials which earned to biggest jeers:

  • Skechers and GoDaddy.com – the “soft porn” style of these ads made my kids and I quite uncomfortable and just weren’t appropriate “family viewing” material.
  • Groupon.com – the commercial playing off the Tibetan culture and food was done in extremely poor taste and will surely make me think twice about using this company in the future.

And now to those earning the biggest cheers – there were quite a few good commercials, although none that really blew me away.  But here are the favorites:

  • Coca-Cola – (re)drawing the line and border in the sand – this was a great commercial that brought a smile to my face, and was particularly poignant since it followed the one about Tibet that was done in such poor taste.
  • VW Darth Vader – of course the 60-second version of this commercial debuted on YouTube last week and was enjoyed by many even prior to the Super Bowl, but the shortened version tonight was also cute.
  • Imported from Detroit – The down-and-dirty, nitty-gritty feel of Detroit, American values and the city’s comeback was really classy.
  • Doritos Resurrection – This one brought a pretty good chuckle although my kids didn’t “get it”.
  • NFL – I guess you could call the NFL sitcom-montage a commercial – it was fun to recognize all the old-time shows but especially Happy Days with the Fonz, Seinfeld, the Golden Girls and the Partridge Family!

Did you notice how many of the commercials had a feeling of nostalgia?  It could just be coincidence, but it seems there is a longing in many of us to return to the “good ol’ days”.  What was it about those good ol’ days that we long for?  Simplicity?  Family?  Faith?

What if we were to ask that question of everyone who brings up one of those nostalgia-containing commercials.  What is about the good ol’ days that we’re longing for?  What’s missing today with all our new-fangled technology, high-speed-everything, and ultra-modern conveniences?  Could it be that those olden days somehow seemed more purposeful or meaningful?  That people were living for more than the latest- newest- greatest- fastest-thing?  I’m not sure, but I think there might be something to that thought.  What if we saw the Super Bowl commercial conversations as a great way to pose those questions and start  that dialogue?

Maybe, just maybe, it’s the ancient truths of a loving God that so many are straining after.  And maybe, just maybe, the nonstop nostalgia in tonight’s commercials gave America a peak into that desire.  And maybe, just maybe, a few of those forthcoming conversations around the water cooler might develop into opportunities to share about the meaning and purpose that one finds in the unconditional love of a Savior.

It could happen.

What was your favorite commercial?  And why?

  • Stacy

    Great comments about the commercials- my thoughts exactly!

    Additionally the Pepsi max one where their thoughts were heard… not good. The Coke one with the dragon was quite elaborately done~ I thought it was going to be another movie ad. I noted there weren’t many beer ads (yay!) and tons of new movie ads.

    Great game though!

  • Melanie Lund

    Hope’s favorite commercial was the Bridgestone Tire where the beaver saves the man’s life. I liked the Coca-Cola one as well as the E*Trading where the baby was talking & “Pepper” the cat was sneezing….funny. 🙂 Though I will have to say you’re onto something with the nostalgia! Yes, we all need our Savior!

    • The Bridgestone Beaver was definitely a cute one – I agree Hope!

  • Heather

    I can honestly say that I only saw two commercials and they were both on You Tube. I spent the Super Bowl in bed with my oldest daughter eating pita chips and peach salsa watching Monk reruns on our Roku player. So, Vader is number one and the other was a car ad where the old folks couldn’t hear the commercial about the car getting forty miles to the gallon. Living with a man who wears hearing aids (when he wants to) I can totally associate with that.

    • Yum! Pita chips and peach salsa sounds delicious! The car ad in the retirement home was a good one too – I’d forgotten about that one!